Part of The Romo Group, Mark Alexander is a new luxury fabric and wallcovering brand defined by its natural qualities, gentle colouring and subtle design, synonymous with understated luxury. The Mark Alexander brand brings an exciting new design direction to the group's current portfolio of brands, with its distinctive designs influenced by traditional dyeing and weaving techniques and broadly eclectic references from around the globe. The fabrics are woven from a range of luxurious qualities such as finely spun linen, wool, silk, alpaca and mohair with luxurious finishes that give an exquisite drape and a superb refinement to upholstered furniture.
The Brand Philosophy
The philosophy of Mark Alexander is based on a confident, progressive development of classic designs, infused with a clean, modern edge and pared down to the elegant essentials. The designs are realised through close working relationships with traditional mills, incorporating specialist techniques used to accentuate the subtle luxury of natural yarns. Inspired by the inherent beauty of natural fibres and the integrity of our partner mills, Mark Alexander is a 'couture' brand for interiors with a discreetly elegant style.
The designers, Mark Butcher and Alexander McKenzie have skilfully developed a unique palette for the Mark Alexander brand. Each design has been coloured independently, to suit the nature of the weave pattern or print, but there is a fluidity that runs through the palette to integrate the collections. The palette is based on subtle, natural shades, mellow hues and earthy tones which compliment the natural quality of the yarns. Indigo and Deep Aqua are statement colours seen in both the Eclectic and Natural collections.
The Romo Group
Established in 1902, Romo is a family run business, based in Nottinghamshire, UK. The company designs and markets exclusive furnishing and upholstery fabrics, wallcoverings and trimmings for residential and contract interiors. There are currently five design houses operating under The Romo Group: Romo, Mark Alexander, Zinc, Villa Nova and Kirkby Design, each with its own signature style and colour palette. Design creativity and the highest level of product and service are central to the ethos of the company. For more information about the company please visit www.romo.com
Marketing & Distribution
Mark Alexander collections are launched annually in January through our worldwide network of distributors and agents allowing the collections international brand recognition in over 70 countries.
Mark Alexander also has a prominent presence in the market place through Romo's flagship showrooms in London, New York, Miami, Munich and Cl. Houten, Holland as well as being represented in agent showrooms around the world. The showrooms enable designers, decorators and their clients to view the complete range of collections on large hangers, showing the designs and colours to the best effect.
Pattern books and waterfalls showcase the Mark Alexander collections and are used by retailers and interior designers across the globe. All our waterfalls and pattern books are produced in-house at our head office site in Nottingham. By producing our own pattern books we ensure the highest level of quality, maintain excellent stock levels and despatch books both quickly and efficiently.
The Romo Group invests annually in high profile advertising campaigns for each brand, in prestigious UK and European interior magazines, to support our customers and maintain brand recognition in the media.
The Romo Group is dedicated to offering the highest level of customer service. A direct link to the main computer system enables the overseas offices to give up-to-the-minute stock levels on all products. The fully computerised warehouse system permits all orders placed before 2pm to be despatched the same day. Once despatched a bar coded ticketing and tracking system allows each order to be efficiently tracked at every point of transit by our sales advisors in the UK and abroad. Our fast processing of orders coupled with the speed of our transportation partners ensures our delivery service is one of the most efficient in the industry.